burmatex’s groundbreaking new ‘structure bonded’ product, lateral®, proved a real hit when it was showcased to thousands of visitors at Domotex in January.

The innovative new product was revealed for the first time at the world trade fair for carpets and floorcovering held in Hannover, Germany, which attracted the largest crowds in its sixteen-year history with almost 50,000 professionals in attendance*.

lateral®’s distinctive design was shown off to its full potential, laid in a striking arrangement of co-ordinating and contrasting colours, on burmatex’s contemporary designed exhibition stand – and proved to be one of the exhibition’s biggest crowd pullers.

The newest burmatex product launch has pushed back the boundaries of the carpet manufacturing process and created an unusual linear design carpet which can readily create eye-catching yet practical and durable flooring solutions.

burmatex’s marketing manager, Claire Hessey, said: “We knew that lateral® would be a big hit, due to the unique technology involved and its attractive aesthetics, but we were still surprised at the sheer volume of visitors it attracted to our stand. All in all, the event was a great success for us, and we will be looking forward to exhibiting at Domotex again in 2007.”

For further information on burmatex products call 01924 262525.

Notes for Editors
*48,500 visitors and 1,362 exhibitors attended Domotex 2006. From ‘Final Report 2006’ on www.domotex.co.uk.

burmatex is one of the UK’s leading manufacturers of contract carpets and carpet tiles. The company offers a product range spanning fibre bonded and tufted carpet in sheet and tile as well as specialist barrier and entrance matting products. Its focus is on the design and creation of innovative products which meet the needs of architects, specifiers and contractors for the education, leisure, commercial, healthcare and public sectors.

burmatex is a member of the AIREA plc group of companies.

For further press information contact Sophie Chaffer or Helen Elson at Lynx PR on 0113 239 3535 or e-mail sophiec@lynxpr.co.uk or helene@lynxpr.co.uk.