redesigned burmatex® shade cards with unique installation images
burmatex®, over the last couple of years, have been modernising the company impact with a new style of shade card photography across all product ranges – implementation of these new designs is now available for most product ranges.
All shade cards combine swatches of each colour option within a range with technical product information and product photography. Using the new style of photography, conceptual product images have been replaced with a combination of installation shots and studio photography to clearly show how burmatex® ranges look at the point of installation.
For new colours and expanded ranges the use of studio photography, taken in the burmatex® photography studio, displays how new colour options fit into the existing ranges and offers original installation options – using styled layouts from the burmatex® design team.
For existing colour options and ranges the new shade cards use images from real installations, when possible. This change enables showing genuine location based examples of how burmatex® heavy contract carpet tiles are suitable for use within various industries including the education, corporate, commercial, leisure and public sectors.
The decision to replace conceptual photography with installation shots is a useful way of providing inspiration ideas – selecting photography from a variety of national and international installations. This mixture of classic and contemporary schemes display the successes of burmatex® BREEAM A and A+ product ranges, complementing a variety of finishes and furnishings within high profile and award winning installations.