Seen Us Somewhere?
This year, along with our regular project specific editorials in the Contract Flooring Journal (CFJ), burmatex® are running an on-going series of advertisements through both the CFJ and FX magazine.
Focusing on the high performance nylon carpet tile ranges of new tivoli, tandem and armour our confident CFJ adverts feature bold colours in contrast with the black and white burmatex® branding. Drawing attention to large product installations, the different theme colours reflect the branding scheme across our various product types though simple yet eye-catching designs.
Showcasing the most recently launched product range of up/down, the campaign running in FX magazine uses striking images from burmatex® installations at Charles de Gaulle Airport, Paris. With two phases of the installation using a combination of pre-existing ranges and bespoke designs this large, vibrant development contains the first installation of new up carpet tiles, along with multiple elements of the burmatex® strands carpet tile range. A bold orange and grey colour palette creates two distinct finishes across the featured images, presenting both the striking finishes and understated charm this range can offer.
The campaigns highlight key features behind each product with these four ranges ideally suiting schemes across offices, education and the public sector.
Now revitalised, world-renowned tivoli maintains its predecessor’s popular shades while expanding into 3 co-ordinated designs (plain tivoli, pinstriped tivoli online and contemporary striped tivoli multiline) with an expansive palette of 38 colours, all newly in nylon elevating tivoli to class 33.
Organically inspired, tandem embraces its gently detailed design, with a textured effect, to flow in both small and large open spaces when laid monolithically and quarter-turn.
up/down introduces two synchronised designs, revolutionising the classic solid colour for trend-led offices. This unique range hosts pairs of echoed designs, including vibrant up and muted down carpet tiles performing both singly and together with 24 colours across 12 pairs enabling simple or dramatic feature schemes.
Protecting internal finishes, burmatex® armour prevents up to 90% of dirt and moisture being tracked into buildings. This inspired range re-styles secondary entrance barrier solutions, offering a product with expert technical knowledge in block, striped and plain designs.
The strands product range offers a fantastic scope for design. Offering a mid-grey background with a black pinstripe each tile is accented by one of eight striking highlight tones in the designs – strands five, strands ten and strands sixty – so named as each has a proportion of colour over 5%, 10% or 60% of the carpet tile.