arctic – multi level loop product launch

We are delighted to have launched the newest addition to our product portfolio - arctic.

Part of our eco2matters® sustainability goals, we made the decision to manufacture arctic using Universal Fibers® ground-breaking Thrive® matter yarn, the world’s first carbon negative recycled yarn, and our unique BioBase™ recycled backing - making arctic carbon neutral. The environmental benefits to the range, using Thrive® matter, contribute to carbon reduction projects across the globe. This reduction of C02 in the atmosphere, paired with our eco2matters® BioBase™ recycled backing, makes arctic a carbon neutral range.

arctic oslo fog & seal grey

    arctic oslo fog

Inspired by the changing landscape in the northern hemisphere - arctic is a softly directional but organic design, controlled and yet wild.  Icebergs evolving & cracking, icy water flowing down frozen mountains and glacial river rapids all contribute to the overall movement within the design.

This refined colour palette is made up of 12 colours derived from natural elements within the landscape, a soft palette of icy blues and cool greys with subtle warms, complimented by marine-like greens and calming sage. arctic is a large-scale design that provides plenty of variation within it. For corresponding plainer products which sit well with arctic, balance ground and origin are our first suggestion. Please see our website for more details of this new addition to the our portfolio.

     arctic hail stone & ice blue

arctic glacial grey, norse grey planks

arctic coastal mist, hail stone planks

arctic blue water

image credits: pantone, yellowtrace, burmatex own